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はもちろん — “needless to say, not to mention”

JLPT N2 Perspective & Scope

Names an obvious first example, then adds that something further also applies

Noun + はもちろん names something so obviously true that it barely needs stating, then adds — usually with も — that a further, sometimes less expected, case also applies: “not to mention X, even Y (is also true).” It's a natural way to build up a stronger claim.

How to form it

PatternExample
Noun + はもちろん + も平日はもちろん、週末も営業しています — We're open not just on weekdays, but weekends too

Example sentences

JapaneseReadingMeaning
にほんじんはもちろん、がいこくじんにもにんきのかんこうちだ。
nihonjinhamochiron、gaikokujinnimoninkinokankouchida。
It's a popular tourist spot not just with Japanese people, but with foreigners too.
こどもはもちろん、おとなもたのしめるいべんとです。
kodomohamochiron、otonamotanoshimeruibentodesu。
It's an event that not just kids, but adults too can enjoy.
あじはもちろん、みためにもこだわっています。
ajihamochiron、mitamenimokodawatteimasu。
We pay attention not just to the taste, but to the appearance too.

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Watch out

はもちろん needs a second clause (usually with も) building on the “obvious” first point — used alone without that follow-up, it just reads as an unfinished sentence.

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